“When we engage with new or existing customers, we take a holistic view of all of their financial needs. “Our whole strategy and approach is what we call Regions 360,” said Rajive Chadha, Executive Vice President and Group Head of Consumer Bank Products and Partnerships at Regions Bank. A member of the S&P 500 Index, and consistently ranked among the top US banks, Regions has approximately $125 billion in assets. Regions Bank operates approximately 1,500 banking offices and 2,000 ATMs throughout the US. That diverse menu of services that appeals to everyone is a feat managed by only a few institutions. While some banks approach credit cards as near utility, others, like Regions Bank, look at them as something that combines customers’ needs for credit with products appropriate for where customers find themselves financially. Every account holder is at a different stage of their financial journey. Just as there are no two identical banks, there are no two identical banking customers. The card options range from low rates and rewards to secured choices that act as a ladder so customers can eventually graduate to a traditional credit card that offers more options. The regional bank offers top savings and loan products, as well as four Visa-branded credit cards designed to meet the changing financial needs of its customers. Regions Bank bases its company culture on listening to customers and designing products around those financial needs. In a Nutshell: Today’s banking customer often is looking for one service provider that can tackle a multitude of needs - and a variety of stages in their lives - without forcing them to jump through hoops.
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